By Suleiman Abubakar Rimi Uku Lafia
As part of its ongoing commitment to social impact and community development, Fidelity Bank Plc has taken its Fidelity Food Bank initiative to residents of Victoria Island in Eti-Osa Local Government Area, Lagos State, providing food packs to hundreds of beneficiaries as part of its nationwide CSR outreach.
The initiative, which aims to address food insecurity, poverty, and malnutrition, attracted residents from diverse backgrounds and vulnerable groups. It also reinforces the bank’s alignment with Goal 2 of the United Nations Sustainable Development Goals — Zero Hunger.
Speaking at the distribution event, Mr. Adebayo Adeyinka, Executive Technical Assistant to the Managing Director/CEO of Fidelity Bank Plc, emphasized the long-term vision behind the initiative.
“The Fidelity Food Bank was created to reduce the pressing issues of poverty, hunger, and malnutrition while contributing to national goals around infant and maternal health. From IDP camps to disaster-affected regions like Niger State, this initiative is impacting lives nationwide,” he said.
Also in attendance was Mr. Henry Asiegbu, Divisional Head of Operations at Fidelity Bank, who spoke about the overwhelming support and positive feedback from both community members and stakeholders.
“The impact of this program has been felt at all levels. It has earned widespread support and has encouraged us to scale up our efforts,” he noted.
For community members, the gesture went beyond providing food, it brought renewed hope. Victoria Olubiyo, a resident of Eti-Osa and a representative of local beneficiaries, expressed deep appreciation to the bank.
“Even during the no-cash crisis, Fidelity Bank was there for us. Their ATMs worked, they provided boreholes, and they fulfilled their promises. Today, they’ve fed hundreds—men, women, children, and persons with disabilities. This is what real corporate responsibility looks like,” she said.
Another beneficiary, Jerome Igbe, described the gesture as “life-saving,” adding, “This support is timely and unexpected. God will bless Fidelity Bank.”
With over 9.1 million customers, 255 branches nationwide, and a UK-based subsidiary (FidBank UK Limited), Fidelity Bank Plc continues to distinguish itself through socially responsible banking and community-focused initiatives.
The bank has received several recognitions, including:
Excellence in Digital Transformation & MSME Banking Award 2024 (BAFI Awards)
Most Innovative Mobile Banking App 2024 (Global Business Outlook)
Best Bank for SMEs in Nigeria (Euromoney Awards for Excellence)
Export Financing Bank of the Year (BusinessDay BAFI Awards)
Through programs like the Fidelity Food Bank, the bank reaffirms its role as a responsible and people-centered financial institution committed to national development.
